Is the Copywriter Dead?

by mike weston on July 20, 2010

typewriterFirst the type director. Then the dye sub retoucher, the stat camera operator and the mechanical artist.
Can advertising wordsmiths be the next victim of the business’ transfiguration?

Here’s an interesting thought from a LinkedIn discussion group I belong to:
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Freedom of Tweet

by david jones on July 7, 2010

The First Amendment of the Constitution promises Freedom of Speech.  But does it guarantee Freedom of Tweets? And, should it?

When it comes to tweeting (and other forms of social communication), many brands, companies and organizations are struggling with guidelines.

Even my alma mater – UNC – is no exception. When members of the men’s basketball teams were a little too open with their tweets this season, the athletic department stepped in and told them to tone down their online conversations.
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Leery of Social Media? Have a Social Media Policy

June 3, 2010

There is a very simple reason why many companies are leery of engaging in social media: control. Be it politics or business, control is power. Lose control and power wanes. Organizations want to maintain and control a centralized voice, not give way to the voice of individuals. It’s the age-old argument: Is social media a [...]

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Snail Mail or Email – Choose Your Weapon Carefully

May 14, 2010

I was recently asked by a magazine editor about the differences between snail mail and email. Is one replacing the other? Is one better or more effective than the other to accomplish my company’s corporate marketing objectives? At JMG we use both email and snail mail effectively in reaching prospects. So it is not an [...]

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What Is This Conversion You Speak Of?

March 16, 2010

In several conversations over the last few weeks, I’ve run into some puzzled looks when I mention the term “conversion” in relation to measuring website success. “What’s this guy talking about? My website isn’t trying to make proselytes,” their faces seemed to say (they had very expressive faces). Now, among the analytics/web design crowd you [...]

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So, You Want To Brainstorm Like A Pro

February 26, 2010

On a couple of recent occasions, I’ve had friends ask about tips for leading brainstorming sessions, or at least how to get more out of them.  There are a variety of tactics I use – some are borrowed, some are original.  Most have become second nature, but in an effort to capture a meaningful list [...]

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Book Review – Light Their Fire – Using Internal Marketing to Ignite Employee Performance and WOW Your Customers

February 9, 2010

Authors: Susan M. Drake, Michelle J. Gulman, Sara M. Roberts If you have any doubt in your mind about the value and importance of internal marketing to build employee loyalty and performance this book will make you a believer! In just under 250 pages this “how to” book covers it all: the benefits of internal [...]

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PR Interviews–What to Do and What not to Do

January 29, 2010

I was reminded recently when one of my colleagues decided to leave Jackson Marketing Group and move back to her home state, how few people actually prepare for a job interview. It never ceases to amaze me those that will enter an interview not knowing one thing about what we do specifically, who our clients [...]

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Beating the Butterflies

January 15, 2010

“According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy.”  – Jerry Seinfeld via Think Exist Perhaps only one thing [...]

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6 Reasons You Should Be Interested in SEO

January 1, 2010

SEO, or search engine optimization, is the practice of optimizing specific aspects of web pages in order to increase the overall traffic from the search engines. The majority of website traffic comes from the search engines, and if your site isn’t being found, then you can be losing out on incredible opportunities. The benefits of [...]

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