Welcome to The Cure for Common Marketing
Posted on | May 19, 2008 | mike zeller
Welcome to The Cure for Common Marketing, a blog dedicated to sharing insightful thinking, new ideas, technologies, what-if concepts, success stories, and book/article reviews about light speed changes in the B2B marketing universe. This is a place for those with a passion for B2B marketing and branding innovation to challenge the status quo and download their rant and rave thought streams. We expect a whole lot of chatter around digital media and web 2.0…you know…virtualization, mashups, mobile browsers, tweets, MPMs, etc, but you’re also invited to discuss just about anything to do with integrated online/offline marketing breakthroughs.
Here’s a quick example. How can a B2B shipping company like UPS make a new product offering a little more exciting by using digital media? Recently UPS introduced a new international return service and paperless invoicing. Sound exciting? Well to help make it exciting and to begin building viral awareness before the official launch they introduced a cool online game called The International Paperless Adventure where the player picks a starting point and a destination, then flies a floating UPS package over continents avoiding obstacles, like stacks of paper, sharks and other menaces while eating clouds and computer mice to accelerate package speed. The game also had a viral component so they could send it to a friend. According to early reads, visitors were spending about 3.5 minutes of playing time and about 5% of visitors also sent the game to a friend. Brown did a nice job with this prelaunch creative solution. What do you think?
Did you like this post? Here are a few more:
- Is the Copywriter Dead?
- What Is This Conversion You Speak Of?
- Book Review – The New Rules of Marketing and PR
- Where’s Your Video?
- Re-branding a Website? Don’t Forget Your Re-directs
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What We're All About
Welcome to The Cure for Common Marketing, a Jackson Marketing Group blog dedicated to sharing insightful thinking, new ideas, technologies, what-if concepts, success stories, and book/article reviews about light speed changes in the B2B marketing universe. We encourage you to share your thoughts and opinions.
July 9th, 2010 @ 11:39 am
Mobile browsers are still kind of crude if you compare it to the desktop browsers we use on PC.–”