USA Today Speaks with Matt Cutts About Search Engine Optimization
Earlier this week, Jefferson Graham from USA Today sat down with Matt Cutts, head of Google’s Webspam team, to discuss search engine optimization. Matt gave some basic tips that can help any webmaster achieve better rankings on Google. Here are some of the highlights:
Use the keywords and phrases that people would search for your site [...]
Email Checklist
Seth Godin, author of “Purple Cow: Transform Your Business by Being Remarkable” and “All Marketers Are Liars” has compiled an email checklist that is definitely worth a read. Seth goes through a 36 point checklist just to make sure every email is perfect.
Here are a few of the ones that stood out to me:
13. Am [...]
SEO Quick Tip: Title Tag
It’s often been said that the title of your webpage is the most important tag on the page. The title tag is what shows up in the search results and basically either convinces a user to click on your link or keep reading to find another website.
You can quickly search for all of your title [...]
Re-branding a Website? Don’t Forget Your Re-directs
Creating a new website is always an exciting time for any company. A lot can go into a new website and one aspect that people often over look is the redirection of their old web pages.
Every web page on your site has a unique URL and it’s very easy to change the structure of your [...]
What We're All About
Welcome to The Cure for Common Marketing, a Jackson Marketing Group blog dedicated to sharing insightful thinking, new ideas, technologies, what-if concepts, success stories, and book/article reviews about light speed changes in the B2B marketing universe. We encourage you to share your thoughts and opinions.