Cure For Common Marketing

Email Checklist

Posted on | June 17, 2008 | drew stauffer

Seth Godin, author of “Purple Cow: Transform Your Business by Being Remarkable” and “All Marketers Are Liars” has compiled an email checklist that is definitely worth a read. Seth goes through a 36 point checklist just to make sure every email is perfect.

Here are a few of the ones that stood out to me:

13. Am I angry? (If so, save as draft and come back to the note in one hour)

14. Could I do this note better with a phone call?

16. Is there anything in this email I don’t want the attorney general, the media or my boss seeing? (If so, hit delete).

32. If this is a press release, am I really sure that the recipient is going to be delighted to get it? Or am I taking advantage of the asymmetrical nature of email–free to send, expensive investment of time to read or delete?

33. Are there any little animated creatures in the footer of this email? Adorable kittens? Endangered species of any kind?

35. Bonus: Does the subject line make it easy to understand what’s to come and likely it will get filed properly?

Check out Seth’s post and let us know what you think. Are your emails as perfect as they could be?

Filed Under Marketing | 3 Comments

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Comments

3 Responses to “Email Checklist”

  1. drew stauffer
    June 30th, 2008 @ 9:09 am

    @David

    Yeah Seth makes a lot of good points in his checklist.

  2. Julia Mangan
    July 2nd, 2008 @ 3:55 pm

    Great info! I also like this article on e-mail etiquette from your wireless device.

    E-mail etiquette for your wireless device

  3. drew stauffer
    July 2nd, 2008 @ 4:11 pm

    @ Julia

    Thanks for mentioning the article. That author does mention a lot of interesting points that we should all keep in mind.

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