USA Today Speaks with Matt Cutts About Search Engine Optimization
Posted on | June 26, 2008 | drew stauffer
Earlier this week, Jefferson Graham from USA Today sat down with Matt Cutts, head of Google’s Webspam team, to discuss search engine optimization. Matt gave some basic tips that can help any webmaster achieve better rankings on Google. Here are some of the highlights:
- Use the keywords and phrases that people would search for your site in your content.
- Create good title and description tags.
- Get other sites to link to you.
- Create a blog and post often.
- Use free tools like Google’s Webmaster Central Tools and Google Local.
In the article Matt goes into detail about each tip and how webmasters can utilize these suggestions to begin to optimize their own web pages. Matt also goes on to dispel other myths that people associate with search engine optimization such as paying for advertising to get better rankings.
There is also a video of the interview if you just don’t have time to read the post. Either way, it’s great information for anyone interested in search engine optimization.
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