Blue Ocean Strategy – Original Thought or Just a Reflection of “Myopia”?
A little while back, I finally got down to Blue Ocean Strategy in my ever-renewing stack of new books. Any book based not in opinion but in research gets my attention. In this case W. Chan Kim and Renée Mauborgne spent a decade formulating their ideas based on analysis of 150 strategic moves across a [...]
SEO Quick Tip: Meta Description
Following up on my last SEO tip, SEO Quick Tip: Title Tags, today’s SEO quick tip deals with the meta description tag. The meta description tag is in the head section of every webpage and is a short description of the content on the page.
Second to the title tag, the meta description tag is the [...]
Welcome to “The New Clutter”: Everyone Who’s Trying to “Cut Through The Clutter”
Seems like everyone’s feverishly yapping these days about the need to ”cut through the clutter” while spazzing out on their fourth Red Bull of the morning. But just what happens when everyone starts cutting through the clutter at the same time–and in the same way? Take a look around. Welcome to 2008, The Birth of “The New Clutter.”
To say [...]
One Easy Way to Generate Traffic
Traffic for any website is usually a main goal, but a lot of people don’t know how to generate traffic. I hear it all the time in the office, “We need to get the word out.” Then weeks or months later, nothing has happened.
We’ve all heard that creating unique and compelling content is the best [...]
Where is Your Sitemap?
Sitemap pages are a great way to let the search engines know what content is on your website. But what kind of sitemap are you using?
You could use a regular page from your website, an HTML, PHP, ASP, or whatever type of page will work. These pages are great for users because they list all [...]
Synaptic Navigation
Synaptic navigation is the art of presenting the web site user with a custom navigation experience. Synaptic navigation allows users to follow their own thought process while navigating your site. For example, if a user is looking at a specific product or service and sees a link or call out to related information, there is [...]
What We're All About
Welcome to The Cure for Common Marketing, a Jackson Marketing Group blog dedicated to sharing insightful thinking, new ideas, technologies, what-if concepts, success stories, and book/article reviews about light speed changes in the B2B marketing universe. We encourage you to share your thoughts and opinions.