Where’s Communication When We Need It???
So here we are, sorting through thousands of marketing messages a day, rattling on about the future of advertising as we know it, exploring the role of experiential marketing, uncovering the biggest influencers of search engine rankings and debating the application of social media in traditional marketing. Yet, all around us, the largest financial crisis [...]
Accenture Readies Launch of Borderless Workplace Using Web 2.0
So we’ve all read about and had direct experiences with social media from an external internet standpoint, but what about inside our companies? Probably not too much going on there other than a simple intranet and emails. That is unless your company is an innovator like Accenture.
According to an article in 1to1 Magazine, Accenture is [...]
Spec Sheets for Agencies
When it comes to development of any kind, a complete specifications worksheet or statement of work is one of the most important considerations. Surprisingly, creating that document or even a discussion of one is often glossed over when an application/feature has been developed before or does not appear to be ground breaking or difficult. This can lead [...]
SEO Quick Tip: Cross Links
We’ve all heard that quality inbound links are one of the biggest influencer’s when it comes to search engine rankings, but don’t forget about quality cross links too. Treat your cross links the same way you would treat your inbound links and your website will get better rankings.
The easiest way to make sure that your [...]
What We're All About
Welcome to The Cure for Common Marketing, a Jackson Marketing Group blog dedicated to sharing insightful thinking, new ideas, technologies, what-if concepts, success stories, and book/article reviews about light speed changes in the B2B marketing universe. We encourage you to share your thoughts and opinions.