Cure For Common Marketing

Where’s Communication When We Need It???

Posted on | September 30, 2008 | david jones

So here we are, sorting through thousands of marketing messages a day, rattling on about the future of advertising as we know it, exploring the role of experiential marketing, uncovering the biggest influencers of search engine rankings and debating the application of social media in traditional marketing. Yet, all around us, the largest financial crisis since the Great Depression threatens our economy.

Is our economy crumbling? Is capitalism in danger? Are the days of the free market system numbered? Should we even care about all of this, or will it all sort itself out?

And many of the questions aren’t about the overall economy, they are more personal. What about my retirement savings? Is there any way I will ever be able to sell my house? Are our bank deposits safe? Will I even be able to find gas for my vehicle tomorrow?

At the one time in the era of modern marketing where communication is desperately needed, the silence is deafening. At a time when people want to know how it happened, what to do and how to keep it from happening again, answers are absent. Confusion abounds . . . from Capitol Hill, to Wall Street, to Main Street. Sure there is the traditional political posturing and soundbites from both the right and the left, but no real explanations or answers.

Companies have crisis communications plans, but our economy obviously does not. The actual answers to the questions are not the most important thing. The most important, and disturbing thing, is the absence of any answers at all.

At a time when people want and need communication . . . where is it?

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One Response to “Where’s Communication When We Need It???”

  1. Assisted Living Marketing
    January 8th, 2010 @ 12:16 am

    Great web site, it seems you have created valuable user content, well worth the visit. The internet needs more quality sites like this one.

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