Is It Time for a Branding Bailout?
Is Madison Avenue Guilty of the Same Hubris as Wall Street?
The Fall of 2008. Generations from now will remember it as the fall of the financial markets and a crucial turning point in global economics. So many slick, opportunistic decisions made by very clever financiers over the past decade are coming back to bite us… [...]
Are Your Smarter Because You Search Online?
Have you ever thought that because you search online that you’re smarter than the next guy? According to a new study from UCLA, searching the Internet may help to stimulate and possibly improve brain functions.
Traditionally, taking part in activities like crossword puzzles have helped keep the mind sharp and preserve brain health and cognitive abilities. [...]
Does PR Accreditation Matter?
Remember when the word “marketing” used to mean advertising, public relations, sales, research and all other forms of communications? It still does to some people, but most, especially Fortune 500 companies, understand the difference amongst communications disciplines. That understanding is also trickling down to the grassroots levels thanks to integrated marketing communications agencies and our [...]