Pitfalls of Out-of-Touch Branding in a 2.0 World
In this rapidly changing age of Web 2.0 we all have experienced in some way, the amazing power of social media and its influence on consumer attitudes and behavior regarding the purchase and usage of products and services.
The most recent “case study” that has gotten a lot of attention is Johnson & Johnson’s advertising for [...]
How Well Does Green Really Sell?
Finding a way to market a product or service as environmentally friendly seems to be a requirement of late. It appears no category of products is off limits - a green appeal for an electric toothbrush is likely already under development. There is growing evidence, however, that the actual impact of green appeals and green [...]