Cure For Common Marketing

Where’s Your Video?

With the advancements of Universal Search becoming more and more prevalent, all site owners need to be sure that they are making their sites as sticky as possible. Google wants sites that are the “total package” in their index and if you’re missing a piece of the pie you might find your rankings dropping as [...]

Back in my day…

Advertising, in all its forms, has been around for a long, long time.
And if you look hard enough, you’ll always find remnants of old ideas in today’s new concepts. The trick is to avoid using a library of knowledge to shoot down good ideas. And it doesn’t take long to find someone in an [...]

Clipping Coupons and Paying Cash – Is that what’s in store for 2009?

As each new year approaches, Nielsen analysts examine market trends and make projections about what will be popular (and unpopular) with the American consumer in the coming year.  Some of their predictions affect the marketing industry directly (e.g., ad spending and coupon redemption) while others could greatly affect clients’ businesses.  It’s worth five minutes of [...]

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Jackson Marketing Group LogoWelcome to The Cure for Common Marketing, a Jackson Marketing Group blog dedicated to sharing insightful thinking, new ideas, technologies, what-if concepts, success stories, and book/article reviews about light speed changes in the B2B marketing universe. We encourage you to share your thoughts and opinions.

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