Did It Get Good Reviews?
Remember a time when if you wanted to read a review of a product you had to search through back issues of Consumer Reports? They would even include a little index in each issue to help you find the month you needed, but if they hadn’t gotten around to toaster ovens in the last year [...]
Dissatisfaction with Customer Satisfaction: Why Consumers Unwittingly Deceive Researchers (and What We Can Do About It)
To do our jobs properly, marketers need to predict future consumer behavior. But how?
The problem is this… as an industry, we’ve got a lousy track record of accurately predicting consumer behavior.
Even though we have all these research tools and methodologies (focus groups, mall intercepts, attitudinal questionnaires, Likert scales, multivariate cluster analyses, perceptual maps, conjoint analyses, [...]
Book Review – The New Rules of Marketing and PR
Here’s a “must read” book that in my opinion, does a great job of presenting how the web has changed things in a big way for us marketers. The full title is The New Rules of Marketing and PR, How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly.
The [...]
What We're All About
Welcome to The Cure for Common Marketing, a Jackson Marketing Group blog dedicated to sharing insightful thinking, new ideas, technologies, what-if concepts, success stories, and book/article reviews about light speed changes in the B2B marketing universe. We encourage you to share your thoughts and opinions.