http://cureforcommonmarketing.com/2009/01/dissatisfaction-with-customer-satisfaction/ a subsidiary of jackson marketing group Fri, 09 Jul 2010 15:39:59 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://cureforcommonmarketing.com/2009/01/dissatisfaction-with-customer-satisfaction/comment-page-1/#comment-88 Dissatisfaction with Customer Satisfaction: Why Consumers b…/b | ozql.com Sat, 07 Feb 2009 15:54:54 +0000 http://cureforcommonmarketing.com/?p=159#comment-88 [...] Dissatisfaction with Customer Satisfaction: Why Consumers b…/b [...] [...] Dissatisfaction with Customer Satisfaction: Why Consumers b…/b [...]

]]> http://cureforcommonmarketing.com/2009/01/dissatisfaction-with-customer-satisfaction/comment-page-1/#comment-86 Modern Metrix Blog Sat, 17 Jan 2009 01:58:15 +0000 http://cureforcommonmarketing.com/?p=159#comment-86 You are wrong, psychographics do matter, especially when it comes to segmentation and personalization.. it will be playing even more important role now, with fragmentation of media platforms and content.. the problem is in planners and those who are using wrongly (or rather are supposed to use but are avoiding by all means) these tools; most "oldschoolers" with conservative mindset and binary thinking just insist on using good ol' demographics! sadly, to them the world consists of people in 18-24, 25-34,etc. brackets.. You are wrong, psychographics do matter, especially when it comes to segmentation and personalization.. it will be playing even more important role now, with fragmentation of media platforms and content.. the problem is in planners and those who are using wrongly (or rather are supposed to use but are avoiding by all means) these tools; most “oldschoolers” with conservative mindset and binary thinking just insist on using good ol’ demographics! sadly, to them the world consists of people in 18-24, 25-34,etc. brackets..

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