Don’t Be an Entourage of Suck-ups
When PRNewser interviewed social media innovator, Guy Kawasaki, at the South by Southwest Conference (SXSW) this week, Kawasaki made no apologies for still clinging to his PR firm. (See the originial interview at http://bit.ly/KHvbQ)
“I may know a lot of people, but that doesn’t mean I know every blogger. Take something like Mashable, they have [...]
Is There Such Thing as a Full Service Agency?
Ever wonder what a full service marketing and advertising agency can really do for your company?
Take a look at our promotional video and find out how Jackson-Dawson in Greenville South Carolina can take your company to the next level and incorporate your brand into every possible medium.
If you have any questions or comments, please feel [...]
Why PR Matters in a Down Economy
A lot of people have come to me since October – clients, colleagues, PR pros, students, etc. – asking what they should do PR-wise to survive in the down economy. The answers vary for each group and individual, but the basic truths remain the same. Here’s my Top-10 reasons why PR matters, especially in a [...]
What We're All About
Welcome to The Cure for Common Marketing, a Jackson Marketing Group blog dedicated to sharing insightful thinking, new ideas, technologies, what-if concepts, success stories, and book/article reviews about light speed changes in the B2B marketing universe. We encourage you to share your thoughts and opinions.