Cure For Common Marketing

Don’t Be an Entourage of Suck-ups

Posted on | March 19, 2009 | melea mauldin

When PRNewser interviewed social media innovator, Guy Kawasaki, at the South by Southwest Conference (SXSW) this week, Kawasaki made no apologies for still clinging to his PR firm.  (See the originial interview at http://bit.ly/KHvbQ)

“I may know a lot of people, but that doesn’t mean I know every blogger. Take something like Mashable, they have ten reporters. I don’t know all ten of them. I don’t know which one is the most logical for me,” he said.

He pointed out that in addition to providing “arm and leg” support such as scheduling media briefings, PR pros should provide strategic-level thinking–which outlets to use, who to contact, clarifying the message, etc.  ”You wouldn’t just buy QuickBooks and then decide to do all your books, you would hire an accounting firm. And this is the same thing, you hire the pros who know how to do it.”

Kawasaki also said it’s important for PR firms to “just beat the crap out of you and get you prepared for the tough questions.” He doesn’t want his PR firm to be an “entourage of suck-ups.”  Kawasaki said it is PR’s moral obligation not to do this and to provide constructive feedback.

Filed Under PR | 3 Comments

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3 Responses to “Don’t Be an Entourage of Suck-ups”

  1. Joe Ciarallo
    March 19th, 2009 @ 10:53 pm

    Hi Melea,

    Thanks for embedding my video. We’re happy to see PRNewser content spread around the web, however it’s poor taste to basically just re-post my original interview and not even include a link back. Can you add one : )

    Thanks,
    Joe from PRNewser

  2. melea mauldin
    March 20th, 2009 @ 9:30 am

    No problem! Thanks for the information.

  3. The Daily Reviewer
    October 1st, 2009 @ 1:22 am

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