Look on the Bright Side – of Twitter
Posted on | October 2, 2009 | joshua lyall
I saw an interesting study today on brands mentioned in tweets – one of the big concerns many clients have is that by participating in social media they are going to get a lot of negative feedback or opinions expressed about their brand. This study provides strong support for something we’ve been saying for a long time – the vast majority of brand mentions are not even expressing opinions. This review of nearly 150,000 tweets found only about 20% actually expressed an opinion and two-thirds of those were positive opinions.
While your gut may be telling you there’s all kinds of negativism out in social media just waiting to attack your brand if you wade in, the facts just don’t support it. So now what’s keeping you from taking an active role in social media?
For any stat crunchers out there, here is the full research report.
Did you like this post? Here are a few more:
- Leery of Social Media? Have a Social Media Policy
- Dissatisfaction with Customer Satisfaction: Why Consumers Unwittingly Deceive Researchers (and What We Can Do About It)
- PR Interviews – What to Do and What not to Do
- Freedom of Tweet
- Stop Selling and Just Answer the Question
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December 3rd, 2009 @ 9:25 am
Not to mention, they’re talking about you out there anyway! Just Google your company sometime and see how much comes up. Might as well join the conversation.