So, You Want To Brainstorm Like A Pro
On a couple of recent occasions, I’ve had friends ask about tips for leading brainstorming sessions, or at least how to get more out of them. There are a variety of tactics I use – some are borrowed, some are original. Most have become second nature, but in an effort to capture a meaningful list [...]
Book Review – Light Their Fire – Using Internal Marketing to Ignite Employee Performance and WOW Your Customers
Authors: Susan M. Drake, Michelle J. Gulman, Sara M. Roberts
If you have any doubt in your mind about the value and importance of internal marketing to build employee loyalty and performance this book will make you a believer! In just under 250 pages this “how to” book covers it all: the benefits of internal marketing; [...]
What We're All About
Welcome to The Cure for Common Marketing, a Jackson Marketing Group blog dedicated to sharing insightful thinking, new ideas, technologies, what-if concepts, success stories, and book/article reviews about light speed changes in the B2B marketing universe. We encourage you to share your thoughts and opinions.