Comments on: Book Review – Light Their Fire – Using Internal Marketing to Ignite Employee Performance and WOW Your Customers http://cureforcommonmarketing.com/2010/02/book-review-light-their-fire-using-internal-marketing-to-ignite-employee-performance-and-wow-your-customers/ a subsidiary of jackson marketing group Fri, 09 Jul 2010 15:39:59 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: mike zeller http://cureforcommonmarketing.com/2010/02/book-review-light-their-fire-using-internal-marketing-to-ignite-employee-performance-and-wow-your-customers/comment-page-1/#comment-145 mike zeller Thu, 18 Feb 2010 13:44:48 +0000 http://cureforcommonmarketing.com/?p=276#comment-145 According to a recent study poor customer service costs companies $83 billion annually! Think of the ROI if an investment in proper training on delivering the brand promise was implemented and maintained. See highlights from research here: http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=122502 According to a recent study poor customer service costs companies $83 billion annually! Think of the ROI if an investment in proper training on delivering the brand promise was implemented and maintained. See highlights from research here:

http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=122502

]]> By: Tye Anthony http://cureforcommonmarketing.com/2010/02/book-review-light-their-fire-using-internal-marketing-to-ignite-employee-performance-and-wow-your-customers/comment-page-1/#comment-129 Tye Anthony Tue, 09 Feb 2010 18:19:48 +0000 http://cureforcommonmarketing.com/?p=276#comment-129 Great review and suggested reading Mike. Internal Marketing is a very under-valued strategy. Great review and suggested reading Mike. Internal Marketing is a very under-valued strategy.

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