Leery of Social Media? Have a Social Media Policy
There is a very simple reason why many companies are leery of engaging in social media: control. Be it politics or business, control is power. Lose control and power wanes. Organizations want to maintain and control a centralized voice, not give way to the voice of individuals.
It’s the age-old argument: Is social media a great [...]
PR Interviews – What to Do and What not to Do
I was reminded recently when one of my colleagues decided to leave Jackson Marketing Group and move back to her home state, how few people actually prepare for a job interview. It never ceases to amaze me those that will enter an interview not knowing one thing about what we do specifically, who our clients [...]
Why PR Matters in a Down Economy
A lot of people have come to me since October – clients, colleagues, PR pros, students, etc. – asking what they should do PR-wise to survive in the down economy. The answers vary for each group and individual, but the basic truths remain the same. Here’s my Top-10 reasons why PR matters, especially in a [...]
Does PR Accreditation Matter?
Remember when the word “marketing” used to mean advertising, public relations, sales, research and all other forms of communications? It still does to some people, but most, especially Fortune 500 companies, understand the difference amongst communications disciplines. That understanding is also trickling down to the grassroots levels thanks to integrated marketing communications agencies and our [...]
What We're All About
Welcome to The Cure for Common Marketing, a Jackson Marketing Group blog dedicated to sharing insightful thinking, new ideas, technologies, what-if concepts, success stories, and book/article reviews about light speed changes in the B2B marketing universe. We encourage you to share your thoughts and opinions.