6 Reasons You Should Be Interested in SEO
SEO, or search engine optimization, is the practice of optimizing specific aspects of web pages in order to increase the overall traffic from the search engines. The majority of website traffic comes from the search engines, and if your site isn’t being found, then you can be losing out on incredible opportunities.
The benefits of SEO [...]
Northland International Launches
This past Tuesday Northland Baptist Bible College went through an enormous rebranding process by changing their name, logo and website to Northland International University. The announcement was made by Northland President Matt Olsen and Northland Chancellor Les Ollila during the week-long Missions Conference.
Northland International University was founded in 1976 and exists to train pastors, teachers, [...]
Is There Such Thing as a Full Service Agency?
Ever wonder what a full service marketing and advertising agency can really do for your company?
Take a look at our promotional video and find out how Jackson-Dawson in Greenville South Carolina can take your company to the next level and incorporate your brand into every possible medium.
If you have any questions or comments, please feel [...]
SEO Quick Tip: Keyword Research
Do you find yourself struggling when it comes to finding new ways to research keywords?
Sure there are a lot of good tools out there but if you think about your keyword research in a logical manner than chances are you’re going to get the same keywords as everyone else.
Wordtracker, one of the industry’s most used [...]
Where’s Your Video?
With the advancements of Universal Search becoming more and more prevalent, all site owners need to be sure that they are making their sites as sticky as possible. Google wants sites that are the “total package” in their index and if you’re missing a piece of the pie you might find your rankings dropping as [...]
Are Your Smarter Because You Search Online?
Have you ever thought that because you search online that you’re smarter than the next guy? According to a new study from UCLA, searching the Internet may help to stimulate and possibly improve brain functions.
Traditionally, taking part in activities like crossword puzzles have helped keep the mind sharp and preserve brain health and cognitive abilities. [...]
SEO Quick Tip: Cross Links
We’ve all heard that quality inbound links are one of the biggest influencer’s when it comes to search engine rankings, but don’t forget about quality cross links too. Treat your cross links the same way you would treat your inbound links and your website will get better rankings.
The easiest way to make sure that your [...]
SEO Quick Tip: Meta Description
Following up on my last SEO tip, SEO Quick Tip: Title Tags, today’s SEO quick tip deals with the meta description tag. The meta description tag is in the head section of every webpage and is a short description of the content on the page.
Second to the title tag, the meta description tag is the [...]
One Easy Way to Generate Traffic
Traffic for any website is usually a main goal, but a lot of people don’t know how to generate traffic. I hear it all the time in the office, “We need to get the word out.” Then weeks or months later, nothing has happened.
We’ve all heard that creating unique and compelling content is the best [...]
Where is Your Sitemap?
Sitemap pages are a great way to let the search engines know what content is on your website. But what kind of sitemap are you using?
You could use a regular page from your website, an HTML, PHP, ASP, or whatever type of page will work. These pages are great for users because they list all [...]
What We're All About
Welcome to The Cure for Common Marketing, a Jackson Marketing Group blog dedicated to sharing insightful thinking, new ideas, technologies, what-if concepts, success stories, and book/article reviews about light speed changes in the B2B marketing universe. We encourage you to share your thoughts and opinions.