Spec Sheets for Agencies
When it comes to development of any kind, a complete specifications worksheet or statement of work is one of the most important considerations. Surprisingly, creating that document or even a discussion of one is often glossed over when an application/feature has been developed before or does not appear to be ground breaking or difficult. This can lead [...]
What We're All About
Welcome to The Cure for Common Marketing, a Jackson Marketing Group blog dedicated to sharing insightful thinking, new ideas, technologies, what-if concepts, success stories, and book/article reviews about light speed changes in the B2B marketing universe. We encourage you to share your thoughts and opinions.