Director of First Impressions (Salaried Employee or Temp)?
Everyone agrees that you do NOT get a second chance to make a first impression. Companies spend a lot of time and money thinking about tradeshows, brochures, business cards, logos and other forms of collateral. The part that amazes me is how little thought (or understanding) is given towards their web site.
A web site is [...]
Synaptic Navigation
Synaptic navigation is the art of presenting the web site user with a custom navigation experience. Synaptic navigation allows users to follow their own thought process while navigating your site. For example, if a user is looking at a specific product or service and sees a link or call out to related information, there is [...]