How Well Does Green Really Sell?
Finding a way to market a product or service as environmentally friendly seems to be a requirement of late. It appears no category of products is off limits - a green appeal for an electric toothbrush is likely already under development. There is growing evidence, however, that the actual impact of green appeals and green [...]
Blue Ocean Strategy – Original Thought or Just a Reflection of “Myopia”?
A little while back, I finally got down to Blue Ocean Strategy in my ever-renewing stack of new books. Any book based not in opinion but in research gets my attention. In this case W. Chan Kim and Renée Mauborgne spent a decade formulating their ideas based on analysis of 150 strategic moves across a [...]