What Is This Conversion You Speak Of?
In several conversations over the last few weeks, I’ve run into some puzzled looks when I mention the term “conversion” in relation to measuring website success. “What’s this guy talking about? My website isn’t trying to make proselytes,” their faces seemed to say (they had very expressive faces). Now, among the analytics/web [...]
Look on the Bright Side – of Twitter
I saw an interesting study today on brands mentioned in tweets – one of the big concerns many clients have is that by participating in social media they are going to get a lot of negative feedback or opinions expressed about their brand. This study provides strong support for something we’ve been saying for a [...]
What Do Leading B2B Marketers See in 2009 That You Don’t?
Twice a year, the Duke University Fuqua School of Business conducts a survey commissioned by the American Marketing Association. They sample marketing leaders at Fortune 1000 and Forbes Top 200 companies; nearly three-quarters of participants are at the VP, CMO or higher level. The February 2009 results were recently released and there was a clear [...]
Did It Get Good Reviews?
Remember a time when if you wanted to read a review of a product you had to search through back issues of Consumer Reports? They would even include a little index in each issue to help you find the month you needed, but if they hadn’t gotten around to toaster ovens in the last year [...]
Clipping Coupons and Paying Cash – Is that what’s in store for 2009?
As each new year approaches, Nielsen analysts examine market trends and make projections about what will be popular (and unpopular) with the American consumer in the coming year. Some of their predictions affect the marketing industry directly (e.g., ad spending and coupon redemption) while others could greatly affect clients’ businesses. It’s worth five minutes of [...]
How Well Does Green Really Sell?
Finding a way to market a product or service as environmentally friendly seems to be a requirement of late. It appears no category of products is off limits – a green appeal for an electric toothbrush is likely already under development. There is growing evidence, however, that the actual impact of green appeals and green [...]
Blue Ocean Strategy – Original Thought or Just a Reflection of “Myopia”?
A little while back, I finally got down to Blue Ocean Strategy in my ever-renewing stack of new books. Any book based not in opinion but in research gets my attention. In this case W. Chan Kim and Renée Mauborgne spent a decade formulating their ideas based on analysis of 150 strategic moves across a [...]
What We're All About
Welcome to The Cure for Common Marketing, a Jackson Marketing Group blog dedicated to sharing insightful thinking, new ideas, technologies, what-if concepts, success stories, and book/article reviews about light speed changes in the B2B marketing universe. We encourage you to share your thoughts and opinions.