Stop Selling and Just Answer the Question
PR professionals are so often the victim of the vicious label “spin doctor.” The common thought is PR pros make people believe in your products or services, no matter how unimportant they may be in the lives of others.
If you are good at PR, there is no need for spin or even a pitch. All [...]
Don’t Be an Entourage of Suck-ups
When PRNewser interviewed social media innovator, Guy Kawasaki, at the South by Southwest Conference (SXSW) this week, Kawasaki made no apologies for still clinging to his PR firm. (See the originial interview at http://bit.ly/KHvbQ)
“I may know a lot of people, but that doesn’t mean I know every blogger. Take something like Mashable, they have [...]
What We're All About
Welcome to The Cure for Common Marketing, a Jackson Marketing Group blog dedicated to sharing insightful thinking, new ideas, technologies, what-if concepts, success stories, and book/article reviews about light speed changes in the B2B marketing universe. We encourage you to share your thoughts and opinions.