Is the Copywriter Dead?
First the type director. Then the dye sub retoucher, the stat camera operator and the mechanical artist.
Can advertising wordsmiths be the next victim of the business’ transfiguration?
Here’s an interesting thought from a LinkedIn discussion group I belong to:
Beating the Butterflies
“According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy.” – Jerry Seinfeld
via Think Exist
Perhaps only one thing strikes more [...]
Back in my day…
Advertising, in all its forms, has been around for a long, long time.
And if you look hard enough, you’ll always find remnants of old ideas in today’s new concepts. The trick is to avoid using a library of knowledge to shoot down good ideas. And it doesn’t take long to find someone in an [...]
What We're All About
Welcome to The Cure for Common Marketing, a Jackson Marketing Group blog dedicated to sharing insightful thinking, new ideas, technologies, what-if concepts, success stories, and book/article reviews about light speed changes in the B2B marketing universe. We encourage you to share your thoughts and opinions.