Snail Mail or Email – Choose Your Weapon Carefully
I was recently asked by a magazine editor about the differences between snail mail and email. Is one replacing the other? Is one better or more effective than the other to accomplish my company’s corporate marketing objectives?
At JMG we use both email and snail mail effectively in reaching prospects. So it is not an either-or [...]
Book Review – Light Their Fire – Using Internal Marketing to Ignite Employee Performance and WOW Your Customers
Authors: Susan M. Drake, Michelle J. Gulman, Sara M. Roberts
If you have any doubt in your mind about the value and importance of internal marketing to build employee loyalty and performance this book will make you a believer! In just under 250 pages this “how to” book covers it all: the benefits of internal marketing; [...]
The Power of a Strong Brand Culture
Over the years, much good “how-to” stuff has been written about the subject of strategic marketing, branding and brand building, with the end game being to help marketers identify new ways to persuade more people to buy and become loyal to a brand, e.g. external marketing. But another very important and often ignored market is [...]
Book Review – The New Rules of Marketing and PR
Here’s a “must read” book that in my opinion, does a great job of presenting how the web has changed things in a big way for us marketers. The full title is The New Rules of Marketing and PR, How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly.
The [...]
Pitfalls of Out-of-Touch Branding in a 2.0 World
In this rapidly changing age of Web 2.0 we all have experienced in some way, the amazing power of social media and its influence on consumer attitudes and behavior regarding the purchase and usage of products and services.
The most recent “case study” that has gotten a lot of attention is Johnson & Johnson’s advertising for [...]
Accenture Readies Launch of Borderless Workplace Using Web 2.0
So we’ve all read about and had direct experiences with social media from an external internet standpoint, but what about inside our companies? Probably not too much going on there other than a simple intranet and emails. That is unless your company is an innovator like Accenture.
According to an article in 1to1 Magazine, Accenture is [...]
Welcome to The Cure for Common Marketing
Welcome to The Cure for Common Marketing, a blog dedicated to sharing insightful thinking, new ideas, technologies, what-if concepts, success stories, and book/article reviews about light speed changes in the B2B marketing universe. This is a place for those with a passion for B2B marketing and branding innovation to challenge the status quo and download [...]
What We're All About
Welcome to The Cure for Common Marketing, a Jackson Marketing Group blog dedicated to sharing insightful thinking, new ideas, technologies, what-if concepts, success stories, and book/article reviews about light speed changes in the B2B marketing universe. We encourage you to share your thoughts and opinions.