Pitfalls of Out-of-Touch Branding in a 2.0 World
In this rapidly changing age of Web 2.0 we all have experienced in some way, the amazing power of social media and its influence on consumer attitudes and behavior regarding the purchase and usage of products and services.
The most recent “case study” that has gotten a lot of attention is Johnson & Johnson’s advertising for [...]
Accenture Readies Launch of Borderless Workplace Using Web 2.0
So we’ve all read about and had direct experiences with social media from an external internet standpoint, but what about inside our companies? Probably not too much going on there other than a simple intranet and emails. That is unless your company is an innovator like Accenture.
According to an article in 1to1 Magazine, Accenture is [...]
Welcome to The Cure for Common Marketing
Welcome to The Cure for Common Marketing, a blog dedicated to sharing insightful thinking, new ideas, technologies, what-if concepts, success stories, and book/article reviews about light speed changes in the B2B marketing universe. This is a place for those with a passion for B2B marketing and branding innovation to challenge the status quo and download [...]