Dissatisfaction with Customer Satisfaction: Why Consumers Unwittingly Deceive Researchers (and What We Can Do About It)
To do our jobs properly, marketers need to predict future consumer behavior. But how?
The problem is this… as an industry, we’ve got a lousy track record of accurately predicting consumer behavior.
Even though we have all these research tools and methodologies (focus groups, mall intercepts, attitudinal questionnaires, Likert scales, multivariate cluster analyses, perceptual maps, conjoint analyses, [...]
Is It Time for a Branding Bailout?
Is Madison Avenue Guilty of the Same Hubris as Wall Street?
The Fall of 2008. Generations from now will remember it as the fall of the financial markets and a crucial turning point in global economics. So many slick, opportunistic decisions made by very clever financiers over the past decade are coming back to bite us… [...]
Welcome to “The New Clutter”: Everyone Who’s Trying to “Cut Through The Clutter”
Seems like everyone’s feverishly yapping these days about the need to ”cut through the clutter” while spazzing out on their fourth Red Bull of the morning. But just what happens when everyone starts cutting through the clutter at the same time–and in the same way? Take a look around. Welcome to 2008, The Birth of “The New Clutter.”
To say [...]
What We're All About
Welcome to The Cure for Common Marketing, a Jackson Marketing Group blog dedicated to sharing insightful thinking, new ideas, technologies, what-if concepts, success stories, and book/article reviews about light speed changes in the B2B marketing universe. We encourage you to share your thoughts and opinions.