Is the Copywriter Dead?
First the type director. Then the dye sub retoucher, the stat camera operator and the mechanical artist.
Can advertising wordsmiths be the next victim of the business’ transfiguration?
Here’s an interesting thought from a LinkedIn discussion group I belong to:
Snail Mail or Email – Choose Your Weapon Carefully
I was recently asked by a magazine editor about the differences between snail mail and email. Is one replacing the other? Is one better or more effective than the other to accomplish my company’s corporate marketing objectives?
At JMG we use both email and snail mail effectively in reaching prospects. So it is not an either-or [...]
So, You Want To Brainstorm Like A Pro
On a couple of recent occasions, I’ve had friends ask about tips for leading brainstorming sessions, or at least how to get more out of them. There are a variety of tactics I use – some are borrowed, some are original. Most have become second nature, but in an effort to capture a meaningful list [...]
Book Review – The New Rules of Marketing and PR
Here’s a “must read” book that in my opinion, does a great job of presenting how the web has changed things in a big way for us marketers. The full title is The New Rules of Marketing and PR, How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly.
The [...]
Back in my day…
Advertising, in all its forms, has been around for a long, long time.
And if you look hard enough, you’ll always find remnants of old ideas in today’s new concepts. The trick is to avoid using a library of knowledge to shoot down good ideas. And it doesn’t take long to find someone in an [...]
What We're All About
Welcome to The Cure for Common Marketing, a Jackson Marketing Group blog dedicated to sharing insightful thinking, new ideas, technologies, what-if concepts, success stories, and book/article reviews about light speed changes in the B2B marketing universe. We encourage you to share your thoughts and opinions.