Book Review – Light Their Fire – Using Internal Marketing to Ignite Employee Performance and WOW Your Customers
Authors: Susan M. Drake, Michelle J. Gulman, Sara M. Roberts
If you have any doubt in your mind about the value and importance of internal marketing to build employee loyalty and performance this book will make you a believer! In just under 250 pages this “how to” book covers it all: the benefits of internal marketing; [...]
The Power of a Strong Brand Culture
Over the years, much good “how-to” stuff has been written about the subject of strategic marketing, branding and brand building, with the end game being to help marketers identify new ways to persuade more people to buy and become loyal to a brand, e.g. external marketing. But another very important and often ignored market is [...]
Book Review – The New Rules of Marketing and PR
Here’s a “must read” book that in my opinion, does a great job of presenting how the web has changed things in a big way for us marketers. The full title is The New Rules of Marketing and PR, How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly.
The [...]
Blue Ocean Strategy – Original Thought or Just a Reflection of “Myopia”?
A little while back, I finally got down to Blue Ocean Strategy in my ever-renewing stack of new books. Any book based not in opinion but in research gets my attention. In this case W. Chan Kim and Renée Mauborgne spent a decade formulating their ideas based on analysis of 150 strategic moves across a [...]
What We're All About
Welcome to The Cure for Common Marketing, a Jackson Marketing Group blog dedicated to sharing insightful thinking, new ideas, technologies, what-if concepts, success stories, and book/article reviews about light speed changes in the B2B marketing universe. We encourage you to share your thoughts and opinions.