Pitfalls of Out-of-Touch Branding in a 2.0 World
In this rapidly changing age of Web 2.0 we all have experienced in some way, the amazing power of social media and its influence on consumer attitudes and behavior regarding the purchase and usage of products and services.
The most recent “case study” that has gotten a lot of attention is Johnson & Johnson’s advertising for [...]
How Well Does Green Really Sell?
Finding a way to market a product or service as environmentally friendly seems to be a requirement of late. It appears no category of products is off limits - a green appeal for an electric toothbrush is likely already under development. There is growing evidence, however, that the actual impact of green appeals and green [...]
Is It Time for a Branding Bailout?
Is Madison Avenue Guilty of the Same Hubris as Wall Street?
The Fall of 2008. Generations from now will remember it as the fall of the financial markets and a crucial turning point in global economics. So many slick, opportunistic decisions made by very clever financiers over the past decade are coming back to bite us… [...]
Where’s Communication When We Need It???
So here we are, sorting through thousands of marketing messages a day, rattling on about the future of advertising as we know it, exploring the role of experiential marketing, uncovering the biggest influencers of search engine rankings and debating the application of social media in traditional marketing. Yet, all around us, the largest financial crisis [...]
Blue Ocean Strategy – Original Thought or Just a Reflection of “Myopia”?
A little while back, I finally got down to Blue Ocean Strategy in my ever-renewing stack of new books. Any book based not in opinion but in research gets my attention. In this case W. Chan Kim and Renée Mauborgne spent a decade formulating their ideas based on analysis of 150 strategic moves across a [...]
Welcome to “The New Clutter”: Everyone Who’s Trying to “Cut Through The Clutter”
Seems like everyone’s feverishly yapping these days about the need to ”cut through the clutter” while spazzing out on their fourth Red Bull of the morning. But just what happens when everyone starts cutting through the clutter at the same time–and in the same way? Take a look around. Welcome to 2008, The Birth of “The New Clutter.”
To say [...]
One Easy Way to Generate Traffic
Traffic for any website is usually a main goal, but a lot of people don’t know how to generate traffic. I hear it all the time in the office, “We need to get the word out.” Then weeks or months later, nothing has happened.
We’ve all heard that creating unique and compelling content is the best [...]
Email Checklist
Seth Godin, author of “Purple Cow: Transform Your Business by Being Remarkable” and “All Marketers Are Liars” has compiled an email checklist that is definitely worth a read. Seth goes through a 36 point checklist just to make sure every email is perfect.
Here are a few of the ones that stood out to me:
13. Am [...]
Welcome to The Cure for Common Marketing
Welcome to The Cure for Common Marketing, a blog dedicated to sharing insightful thinking, new ideas, technologies, what-if concepts, success stories, and book/article reviews about light speed changes in the B2B marketing universe. This is a place for those with a passion for B2B marketing and branding innovation to challenge the status quo and download [...]