Snail Mail or Email – Choose Your Weapon Carefully
I was recently asked by a magazine editor about the differences between snail mail and email. Is one replacing the other? Is one better or more effective than the other to accomplish my company’s corporate marketing objectives?
At JMG we use both email and snail mail effectively in reaching prospects. So it is not an either-or [...]
What Do Leading B2B Marketers See in 2009 That You Don’t?
Twice a year, the Duke University Fuqua School of Business conducts a survey commissioned by the American Marketing Association. They sample marketing leaders at Fortune 1000 and Forbes Top 200 companies; nearly three-quarters of participants are at the VP, CMO or higher level. The February 2009 results were recently released and there was a clear [...]
Is There Such Thing as a Full Service Agency?
Ever wonder what a full service marketing and advertising agency can really do for your company?
Take a look at our promotional video and find out how Jackson-Dawson in Greenville South Carolina can take your company to the next level and incorporate your brand into every possible medium.
If you have any questions or comments, please feel [...]
Dissatisfaction with Customer Satisfaction: Why Consumers Unwittingly Deceive Researchers (and What We Can Do About It)
To do our jobs properly, marketers need to predict future consumer behavior. But how?
The problem is this… as an industry, we’ve got a lousy track record of accurately predicting consumer behavior.
Even though we have all these research tools and methodologies (focus groups, mall intercepts, attitudinal questionnaires, Likert scales, multivariate cluster analyses, perceptual maps, conjoint analyses, [...]
Clipping Coupons and Paying Cash – Is that what’s in store for 2009?
As each new year approaches, Nielsen analysts examine market trends and make projections about what will be popular (and unpopular) with the American consumer in the coming year. Some of their predictions affect the marketing industry directly (e.g., ad spending and coupon redemption) while others could greatly affect clients’ businesses. It’s worth five minutes of [...]
Pitfalls of Out-of-Touch Branding in a 2.0 World
In this rapidly changing age of Web 2.0 we all have experienced in some way, the amazing power of social media and its influence on consumer attitudes and behavior regarding the purchase and usage of products and services.
The most recent “case study” that has gotten a lot of attention is Johnson & Johnson’s advertising for [...]
How Well Does Green Really Sell?
Finding a way to market a product or service as environmentally friendly seems to be a requirement of late. It appears no category of products is off limits – a green appeal for an electric toothbrush is likely already under development. There is growing evidence, however, that the actual impact of green appeals and green [...]
Is It Time for a Branding Bailout?
Is Madison Avenue Guilty of the Same Hubris as Wall Street?
The Fall of 2008. Generations from now will remember it as the fall of the financial markets and a crucial turning point in global economics. So many slick, opportunistic decisions made by very clever financiers over the past decade are coming back to bite us… [...]
Where’s Communication When We Need It???
So here we are, sorting through thousands of marketing messages a day, rattling on about the future of advertising as we know it, exploring the role of experiential marketing, uncovering the biggest influencers of search engine rankings and debating the application of social media in traditional marketing. Yet, all around us, the largest financial crisis [...]
Blue Ocean Strategy – Original Thought or Just a Reflection of “Myopia”?
A little while back, I finally got down to Blue Ocean Strategy in my ever-renewing stack of new books. Any book based not in opinion but in research gets my attention. In this case W. Chan Kim and Renée Mauborgne spent a decade formulating their ideas based on analysis of 150 strategic moves across a [...]
keep looking »What We're All About
Welcome to The Cure for Common Marketing, a Jackson Marketing Group blog dedicated to sharing insightful thinking, new ideas, technologies, what-if concepts, success stories, and book/article reviews about light speed changes in the B2B marketing universe. We encourage you to share your thoughts and opinions.