PR Interviews – What to Do and What not to Do
I was reminded recently when one of my colleagues decided to leave Jackson Marketing Group and move back to her home state, how few people actually prepare for a job interview. It never ceases to amaze me those that will enter an interview not knowing one thing about what we do specifically, who our clients [...]
Stop Selling and Just Answer the Question
PR professionals are so often the victim of the vicious label “spin doctor.” The common thought is PR pros make people believe in your products or services, no matter how unimportant they may be in the lives of others.
If you are good at PR, there is no need for spin or even a pitch. All [...]
Northland International Launches
This past Tuesday Northland Baptist Bible College went through an enormous rebranding process by changing their name, logo and website to Northland International University. The announcement was made by Northland President Matt Olsen and Northland Chancellor Les Ollila during the week-long Missions Conference.
Northland International University was founded in 1976 and exists to train pastors, teachers, [...]
Don’t Be an Entourage of Suck-ups
When PRNewser interviewed social media innovator, Guy Kawasaki, at the South by Southwest Conference (SXSW) this week, Kawasaki made no apologies for still clinging to his PR firm. (See the originial interview at http://bit.ly/KHvbQ)
“I may know a lot of people, but that doesn’t mean I know every blogger. Take something like Mashable, they have [...]
Why PR Matters in a Down Economy
A lot of people have come to me since October – clients, colleagues, PR pros, students, etc. – asking what they should do PR-wise to survive in the down economy. The answers vary for each group and individual, but the basic truths remain the same. Here’s my Top-10 reasons why PR matters, especially in a [...]
Does PR Accreditation Matter?
Remember when the word “marketing” used to mean advertising, public relations, sales, research and all other forms of communications? It still does to some people, but most, especially Fortune 500 companies, understand the difference amongst communications disciplines. That understanding is also trickling down to the grassroots levels thanks to integrated marketing communications agencies and our [...]
What We're All About
Welcome to The Cure for Common Marketing, a Jackson Marketing Group blog dedicated to sharing insightful thinking, new ideas, technologies, what-if concepts, success stories, and book/article reviews about light speed changes in the B2B marketing universe. We encourage you to share your thoughts and opinions.