Snail Mail or Email – Choose Your Weapon Carefully
I was recently asked by a magazine editor about the differences between snail mail and email. Is one replacing the other? Is one better or more effective than the other to accomplish my company’s corporate marketing objectives?
At JMG we use both email and snail mail effectively in reaching prospects. So it is not an either-or [...]
What Is This Conversion You Speak Of?
In several conversations over the last few weeks, I’ve run into some puzzled looks when I mention the term “conversion” in relation to measuring website success. “What’s this guy talking about? My website isn’t trying to make proselytes,” their faces seemed to say (they had very expressive faces). Now, among the analytics/web [...]
What Do Leading B2B Marketers See in 2009 That You Don’t?
Twice a year, the Duke University Fuqua School of Business conducts a survey commissioned by the American Marketing Association. They sample marketing leaders at Fortune 1000 and Forbes Top 200 companies; nearly three-quarters of participants are at the VP, CMO or higher level. The February 2009 results were recently released and there was a clear [...]
Did It Get Good Reviews?
Remember a time when if you wanted to read a review of a product you had to search through back issues of Consumer Reports? They would even include a little index in each issue to help you find the month you needed, but if they hadn’t gotten around to toaster ovens in the last year [...]
Clipping Coupons and Paying Cash – Is that what’s in store for 2009?
As each new year approaches, Nielsen analysts examine market trends and make projections about what will be popular (and unpopular) with the American consumer in the coming year. Some of their predictions affect the marketing industry directly (e.g., ad spending and coupon redemption) while others could greatly affect clients’ businesses. It’s worth five minutes of [...]
Are Your Smarter Because You Search Online?
Have you ever thought that because you search online that you’re smarter than the next guy? According to a new study from UCLA, searching the Internet may help to stimulate and possibly improve brain functions.
Traditionally, taking part in activities like crossword puzzles have helped keep the mind sharp and preserve brain health and cognitive abilities. [...]
What We're All About
Welcome to The Cure for Common Marketing, a Jackson Marketing Group blog dedicated to sharing insightful thinking, new ideas, technologies, what-if concepts, success stories, and book/article reviews about light speed changes in the B2B marketing universe. We encourage you to share your thoughts and opinions.