Freedom of Tweet
The First Amendment of the Constitution promises Freedom of Speech. But does it guarantee Freedom of Tweets? And, should it?
When it comes to tweeting (and other forms of social communication), many brands, companies and organizations are struggling with guidelines.
Even my alma mater – UNC – is no exception. When members of the men’s basketball teams [...]
Leery of Social Media? Have a Social Media Policy
There is a very simple reason why many companies are leery of engaging in social media: control. Be it politics or business, control is power. Lose control and power wanes. Organizations want to maintain and control a centralized voice, not give way to the voice of individuals.
It’s the age-old argument: Is social media a great [...]
Look on the Bright Side – of Twitter
I saw an interesting study today on brands mentioned in tweets – one of the big concerns many clients have is that by participating in social media they are going to get a lot of negative feedback or opinions expressed about their brand. This study provides strong support for something we’ve been saying for a [...]
Accenture Readies Launch of Borderless Workplace Using Web 2.0
So we’ve all read about and had direct experiences with social media from an external internet standpoint, but what about inside our companies? Probably not too much going on there other than a simple intranet and emails. That is unless your company is an innovator like Accenture.
According to an article in 1to1 Magazine, Accenture is [...]
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