Freedom of Tweet
The First Amendment of the Constitution promises Freedom of Speech. But does it guarantee Freedom of Tweets? And, should it?
When it comes to tweeting (and other forms of social communication), many brands, companies and organizations are struggling with guidelines.
Even my alma mater – UNC – is no exception. When members of the men’s basketball teams [...]
So, You Want To Brainstorm Like A Pro
On a couple of recent occasions, I’ve had friends ask about tips for leading brainstorming sessions, or at least how to get more out of them. There are a variety of tactics I use – some are borrowed, some are original. Most have become second nature, but in an effort to capture a meaningful list [...]
Beating the Butterflies
“According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy.” – Jerry Seinfeld
via Think Exist
Perhaps only one thing strikes more [...]
What We're All About
Welcome to The Cure for Common Marketing, a Jackson Marketing Group blog dedicated to sharing insightful thinking, new ideas, technologies, what-if concepts, success stories, and book/article reviews about light speed changes in the B2B marketing universe. We encourage you to share your thoughts and opinions.