Where’s Your Video?
With the advancements of Universal Search becoming more and more prevalent, all site owners need to be sure that they are making their sites as sticky as possible. Google wants sites that are the “total package” in their index and if you’re missing a piece of the pie you might find your rankings dropping as [...]
Spec Sheets for Agencies
When it comes to development of any kind, a complete specifications worksheet or statement of work is one of the most important considerations. Surprisingly, creating that document or even a discussion of one is often glossed over when an application/feature has been developed before or does not appear to be ground breaking or difficult. This can lead [...]
Synaptic Navigation
Synaptic navigation is the art of presenting the web site user with a custom navigation experience. Synaptic navigation allows users to follow their own thought process while navigating your site. For example, if a user is looking at a specific product or service and sees a link or call out to related information, there is [...]
Re-branding a Website? Don’t Forget Your Re-directs
Creating a new website is always an exciting time for any company. A lot can go into a new website and one aspect that people often over look is the redirection of their old web pages.
Every web page on your site has a unique URL and it’s very easy to change the structure of your [...]
What We're All About
Welcome to The Cure for Common Marketing, a Jackson Marketing Group blog dedicated to sharing insightful thinking, new ideas, technologies, what-if concepts, success stories, and book/article reviews about light speed changes in the B2B marketing universe. We encourage you to share your thoughts and opinions.