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	<title>Cure For Common Marketing</title>
	<link>http://cureforcommonmarketing.com</link>
	<description>a subsidiary of jackson marketing group</description>
	<lastBuildDate>Fri, 26 Feb 2010 12:10:38 +0000</lastBuildDate>
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		<title>So, You Want To Brainstorm Like A Pro</title>
		<description><![CDATA[On a couple of recent occasions, I’ve had friends ask about tips for leading brainstorming sessions, or at least how to get more out of them.  There are a variety of tactics I use – some are borrowed, some are original.  Most have become second nature, but in an effort to capture a meaningful list [...]]]></description>
		<link>http://cureforcommonmarketing.com/2010/02/so-you-want-to-brainstorm-like-a-pro/</link>
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		<title>Book Review &#8211; Light Their Fire &#8211; Using Internal Marketing to Ignite Employee Performance and WOW Your Customers</title>
		<description><![CDATA[Authors: Susan M. Drake, Michelle J. Gulman, Sara M. Roberts
If you have any doubt in your mind about the value and importance of internal marketing to build employee loyalty and performance this book will make you a believer! In just under 250 pages this &#8220;how to&#8221; book covers it all: the benefits of internal marketing; [...]]]></description>
		<link>http://cureforcommonmarketing.com/2010/02/book-review-light-their-fire-using-internal-marketing-to-ignite-employee-performance-and-wow-your-customers/</link>
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		<title>PR Interviews – What to Do and What not to Do</title>
		<description><![CDATA[I was reminded recently when one of my colleagues decided to leave Jackson Marketing Group and move back to her home state, how few people actually prepare for a job interview. It never ceases to amaze me those that will enter an interview not knowing one thing about what we do specifically, who our clients [...]]]></description>
		<link>http://cureforcommonmarketing.com/2010/01/pr-interviews-%e2%80%93-what-to-do-and-what-not-to-do/</link>
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		<title>Beating the Butterflies</title>
		<description><![CDATA[&#8220;According to most studies, people&#8217;s number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you&#8217;re better off in the casket than doing the eulogy.&#8221;  &#8211; Jerry Seinfeld
via Think Exist
Perhaps only one thing strikes more [...]]]></description>
		<link>http://cureforcommonmarketing.com/2010/01/beating-the-butterflies/</link>
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		<title>6 Reasons You Should Be Interested in SEO</title>
		<description><![CDATA[SEO, or search engine optimization, is the practice of optimizing specific aspects of web pages in order to increase the overall traffic from the search engines. The majority of website traffic comes from the search engines, and if your site isn’t being found, then you can be losing out on incredible opportunities.
The benefits of SEO [...]]]></description>
		<link>http://cureforcommonmarketing.com/2010/01/6-reasons-you-should-be-interested-in-seo/</link>
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		<title>The Power of a Strong Brand Culture</title>
		<description><![CDATA[Over the years, much good &#8220;how-to&#8221; stuff has been written about the subject of strategic marketing, branding and brand building, with the end game being to help marketers identify new ways to persuade more people to buy and become loyal to a brand, e.g. external marketing. But another very important and often ignored market is [...]]]></description>
		<link>http://cureforcommonmarketing.com/2009/12/the-power-of-a-strong-brand-culture/</link>
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		<title>Look on the Bright Side – of Twitter</title>
		<description><![CDATA[I saw an interesting study today on brands mentioned in tweets – one of the big concerns many clients have is that by participating in social media they are going to get a lot of negative feedback or opinions expressed about their brand.  This study provides strong support for something we’ve been saying for a [...]]]></description>
		<link>http://cureforcommonmarketing.com/2009/10/look-on-the-bright-side-%e2%80%93-of-twitter/</link>
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		<title>Stop Selling and Just Answer the Question</title>
		<description><![CDATA[PR professionals are so often the victim of the vicious label “spin doctor.” The common thought is PR pros make people believe in your products or services, no matter how unimportant they may be in the lives of others.
If you are good at PR, there is no need for spin or even a pitch. All [...]]]></description>
		<link>http://cureforcommonmarketing.com/2009/04/stop-selling-and-just-answer-the-question/</link>
			</item>
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		<title>Northland International Launches</title>
		<description><![CDATA[This past Tuesday Northland Baptist Bible College went through an enormous rebranding process by changing their name, logo and website to Northland International University. The announcement was made by Northland President Matt Olsen and Northland Chancellor Les Ollila during the week-long Missions Conference.
Northland International University was founded in 1976 and exists to train pastors, teachers, [...]]]></description>
		<link>http://cureforcommonmarketing.com/2009/04/northland-international-launches/</link>
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		<title>What Do Leading B2B Marketers See in 2009 That You Don’t?</title>
		<description><![CDATA[Twice a year, the Duke University Fuqua School of Business conducts a survey commissioned by the American Marketing Association.  They sample marketing leaders at Fortune 1000 and Forbes Top 200 companies; nearly three-quarters of participants are at the VP, CMO or higher level.  The February 2009 results were recently released and there was a clear [...]]]></description>
		<link>http://cureforcommonmarketing.com/2009/04/what-do-leading-b2b-marketers-see-in-2009-that-you-don%e2%80%99t/</link>
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