http://cureforcommonmarketing.com Tue, 25 Nov 2008 14:45:07 +0000 http://backend.userland.com/rss092 en In this rapidly changing age of Web 2.0 we all have experienced in some way, the amazing power of social media and its influence on consumer attitudes and behavior regarding the purchase and usage of products and services. The most recent “case study” that has gotten a lot of attention is ... http://cureforcommonmarketing.com/2008/11/pitfalls-of-out-of-touch-branding-in-a-20-world/ Finding a way to market a product or service as environmentally friendly seems to be a requirement of late.  It appears no category of products is off limits - a green appeal for an electric toothbrush is likely already under development.  There is growing evidence, however, that the actual impact ... http://cureforcommonmarketing.com/2008/11/how-well-does-green-really-sell/ Is Madison Avenue Guilty of the Same Hubris as Wall Street? The Fall of 2008. Generations from now will remember it as the fall of the financial markets and a crucial turning point in global economics. So many slick, opportunistic decisions made by very clever financiers over the past decade are ... http://cureforcommonmarketing.com/2008/10/is-it-time-for-a-branding-bailout/ Have you ever thought that because you search online that you're smarter than the next guy? According to a new study from UCLA, searching the Internet may help to stimulate and possibly improve brain functions. Traditionally, taking part in activities like crossword puzzles have helped keep the mind sharp and preserve ... http://cureforcommonmarketing.com/2008/10/are-your-smarter-because-you-search-online/ Remember when the word “marketing” used to mean advertising, public relations, sales, research and all other forms of communications? It still does to some people, but most, especially Fortune 500 companies, understand the difference amongst communications disciplines. That understanding is also trickling down to the grassroots levels thanks to integrated ... http://cureforcommonmarketing.com/2008/10/does-pr-accreditation-matter/ So here we are, sorting through thousands of marketing messages a day, rattling on about the future of advertising as we know it, exploring the role of experiential marketing, uncovering the biggest influencers of search engine rankings and debating the application of social media in traditional marketing. Yet, all around ... http://cureforcommonmarketing.com/2008/09/wheres-communication-when-we-need-it/ So we've all read about and had direct experiences with social media from an external internet standpoint, but what about inside our companies? Probably not too much going on there other than a simple intranet and emails. That is unless your company is an innovator like Accenture. According to an article ... http://cureforcommonmarketing.com/2008/09/accenture-readies-launch-of-borderless-workplace-using-web-20/ When it comes to development of any kind, a complete specifications worksheet or statement of work is one of the most important considerations. Surprisingly, creating that document or even a discussion of one is often glossed over when an application/feature has been developed before or does not appear to be ground breaking ... http://cureforcommonmarketing.com/2008/09/spec-sheets-for-agencies/ We've all heard that quality inbound links are one of the biggest influencer's when it comes to search engine rankings, but don't forget about quality cross links too. Treat your cross links the same way you would treat your inbound links and your website will get better rankings. The easiest way ... http://cureforcommonmarketing.com/2008/09/seo-quick-tip-cross-links/ Everyone agrees that you do NOT get a second chance to make a first impression. Companies spend a lot of time and money thinking about tradeshows, brochures, business cards, logos and other forms of collateral. The part that amazes me is how little thought (or understanding) is given towards their ... http://cureforcommonmarketing.com/2008/08/director-of-first-impressions/