Don’t Be an Entourage of Suck-ups
Posted on | March 19, 2009 | melea mauldin
When PRNewser interviewed social media innovator, Guy Kawasaki, at the South by Southwest Conference (SXSW) this week, Kawasaki made no apologies for still clinging to his PR firm. (See the originial interview at http://bit.ly/KHvbQ)
“I may know a lot of people, but that doesn’t mean I know every blogger. Take something like Mashable, they have ten reporters. I don’t know all ten of them. I don’t know which one is the most logical for me,” he said.
He pointed out that in addition to providing “arm and leg” support such as scheduling media briefings, PR pros should provide strategic-level thinking–which outlets to use, who to contact, clarifying the message, etc. ”You wouldn’t just buy QuickBooks and then decide to do all your books, you would hire an accounting firm. And this is the same thing, you hire the pros who know how to do it.”
Kawasaki also said it’s important for PR firms to “just beat the crap out of you and get you prepared for the tough questions.” He doesn’t want his PR firm to be an “entourage of suck-ups.” Kawasaki said it is PR’s moral obligation not to do this and to provide constructive feedback.
Is There Such Thing as a Full Service Agency?
Posted on | March 10, 2009 | drew stauffer
Ever wonder what a full service marketing and advertising agency can really do for your company?
Take a look at our promotional video and find out how Jackson-Dawson in Greenville South Carolina can take your company to the next level and incorporate your brand into every possible medium.
If you have any questions or comments, please feel free to contact Jackson-Dawson.
Why PR Matters in a Down Economy
Posted on | March 9, 2009 | brett turner
A lot of people have come to me since October – clients, colleagues, PR pros, students, etc. – asking what they should do PR-wise to survive in the down economy. The answers vary for each group and individual, but the basic truths remain the same. Here’s my Top-10 reasons why PR matters, especially in a down economy:
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SEO Quick Tip: Keyword Research
Posted on | February 9, 2009 | drew stauffer
Do you find yourself struggling when it comes to finding new ways to research keywords?
Sure there are a lot of good tools out there but if you think about your keyword research in a logical manner than chances are you’re going to get the same keywords as everyone else.
Wordtracker, one of the industry’s most used keyword research tools is more than just a tool. Wordtracker also has an academy section that references numerous ways to get more creative with your keyword research.
The Wordtracker academy has various sections on:
- Keywords
- Keyword Research
- Keyword Creativity
- PPC
- SEO
- Link Building
The next time you have to research keywords for a new site, try thinking about things in an illogical manner. Often times you can stumble across keywords that have a lot of traffic with very little competition.
Did It Get Good Reviews?
Posted on | January 27, 2009 | joshua lyall
Remember a time when if you wanted to read a review of a product you had to search through back issues of Consumer Reports? They would even include a little index in each issue to help you find the month you needed, but if they hadn’t gotten around to toaster ovens in the last year you were just out of luck. How did we survive in such conditions? Was there even indoor plumbing back then?
Now if you’re in the market for a great toaster oven (and who isn’t?) you can find three different independent reviews (including Consumer Reports) and hundreds of personal opinions on just about any model after .15 seconds of a Google search. Product research has become so easy it has forever changed the way we shop and even the way we define shopping.
Dissatisfaction with Customer Satisfaction: Why Consumers Unwittingly Deceive Researchers (and What We Can Do About It)
Posted on | January 16, 2009 | steve whigham
To do our jobs properly, marketers need to predict future consumer behavior. But how?
The problem is this… as an industry, we’ve got a lousy track record of accurately predicting consumer behavior.
Even though we have all these research tools and methodologies (focus groups, mall intercepts, attitudinal questionnaires, Likert scales, multivariate cluster analyses, perceptual maps, conjoint analyses, demographic and psychographic profiles, semantic differentials, etc.—all of which we stole from behavioral scientists many years ago) we still seem to get it all wrong. We have the capacity to know a lot, but we don’t seem to learn what really predicts behavior. Are we guilty of bad science the same way surgeons were guilty of bad medicine by blood-letting bad humours out of the human body just a handful of generations ago?
Book Review – The New Rules of Marketing and PR
Posted on | January 15, 2009 | mike zeller
The New Rules of Marketing & PR
Here’s a “must read” book that in my opinion, does a great job of presenting how the web has changed things in a big way for us marketers. The full title is The New Rules of Marketing and PR, How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly.
The author, David Meerman Scott, is a well qualified authority and internet veteran having launched a marketing strategy with online content to reach buyers directly on the web way back in the early ’90s. He’s spent the last 18 years or so speaking and consulting with corporations on how to use web content to sell products and services. This book evolved out of David’s vast blog experience and an ebook he published called The New Rules of PR. After more than 200,000 downloads, David decided he had a hot topic on his hands so he went full bore into writing a hard cover. He broadened the subject matter to address marketing as well.
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Where’s Your Video?
Posted on | December 22, 2008 | drew stauffer
With the advancements of Universal Search becoming more and more prevalent, all site owners need to be sure that they are making their sites as sticky as possible. Google wants sites that are the “total package” in their index and if you’re missing a piece of the pie you might find your rankings dropping as early as the first part of 2009.
I posted a quick Video Blogging 101 on my personal blog about some easy ways to get started adding video to your website. The post gives you a quick look at what programs I used, how I made the video, and where I uploaded it.
Content is a huge part of the web, but when you can give your audience another medium to digest all of your information then you’re making your site more substantial.
Besides video, what are some other methods that you’ve implemented to keep your site sticky?
Back in my day…
Posted on | December 16, 2008 | mike weston
Advertising, in all its forms, has been around for a long, long time.
And if you look hard enough, you’ll always find remnants of old ideas in today’s new concepts. The trick is to avoid using a library of knowledge to shoot down good ideas. And it doesn’t take long to find someone in an agency, usually a grizzled ACD or CD (wait, before you can say anything, guilty as charged. But only on occasion), who uses their memory to make you feel, well, like a schmuck. You don’t want to become one of those insufferable ad people who looks at every concept and says something like, “so-and-so did that at DDB in 1986. It’s in the 15th edition of CA!”
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Clipping Coupons and Paying Cash – Is that what’s in store for 2009?
Posted on | December 9, 2008 | joshua lyall
As each new year approaches, Nielsen analysts examine market trends and make projections about what will be popular (and unpopular) with the American consumer in the coming year. Some of their predictions affect the marketing industry directly (e.g., ad spending and coupon redemption) while others could greatly affect clients’ businesses. It’s worth five minutes of your time to see what it takes Nielsen months of research and analysis to develop.
http://www.nielsen.com/consumer_insight/ci_story1.html
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Welcome to The Cure for Common Marketing, a Jackson Marketing Group blog dedicated to sharing insightful thinking, new ideas, technologies, what-if concepts, success stories, and book/article reviews about light speed changes in the B2B marketing universe. We encourage you to share your thoughts and opinions.