The Power of a Strong Brand Culture

December 15, 2009

Over the years, much good “how-to” stuff has been written about the subject of strategic marketing, branding and brand building, with the end game being to help marketers identify new ways to persuade more people to buy and become loyal to a brand, e.g. external marketing. But another very important and often ignored market is [...]

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Look on the Bright Side – of Twitter

October 2, 2009

I saw an interesting study today on brands mentioned in tweets – one of the big concerns many clients have is that by participating in social media they are going to get a lot of negative feedback or opinions expressed about their brand.  This study provides strong support for something we’ve been saying for a [...]

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Stop Selling and Just Answer the Question

April 20, 2009

PR professionals are so often the victim of the vicious label “spin doctor.” The common thought is PR pros make people believe in your products or services, no matter how unimportant they may be in the lives of others. If you are good at PR, there is no need for spin or even a pitch. [...]

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Northland International Launches

April 6, 2009

This past Tuesday Northland Baptist Bible College went through an enormous rebranding process by changing their name, logo and website to Northland International University. The announcement was made by Northland President Matt Olsen and Northland Chancellor Les Ollila during the week-long Missions Conference. Northland International University was founded in 1976 and exists to train pastors, [...]

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What Do Leading B2B Marketers See in 2009 That You Don’t?

April 1, 2009

Twice a year, the Duke University Fuqua School of Business conducts a survey commissioned by the American Marketing Association.  They sample marketing leaders at Fortune 1000 and Forbes Top 200 companies; nearly three-quarters of participants are at the VP, CMO or higher level.  The February 2009 results were recently released and there was a clear [...]

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Don’t Be an Entourage of Suck-ups

March 19, 2009

When PRNewser interviewed social media innovator, Guy Kawasaki, at the South by Southwest Conference (SXSW) this week, Kawasaki made no apologies for still clinging to his PR firm.  (See the originial interview at http://bit.ly/KHvbQ) “I may know a lot of people, but that doesn’t mean I know every blogger. Take something like Mashable, they have [...]

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Is There Such Thing as a Full Service Agency?

March 10, 2009

Ever wonder what a full service marketing and advertising agency can really do for your company? Take a look at our promotional video and find out how Jackson-Dawson in Greenville South Carolina can take your company to the next level and incorporate your brand into every possible medium. If you have any questions or comments, [...]

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Why PR Matters in a Down Economy

March 9, 2009

A lot of people have come to me since October – clients, colleagues, PR pros, students, etc. – asking what they should do PR-wise to survive in the down economy. The answers vary for each group and individual, but the basic truths remain the same. Here’s my Top-10 reasons why PR matters, especially in a [...]

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SEO Quick Tip: Keyword Research

February 9, 2009

Do you find yourself struggling when it comes to finding new ways to research keywords? Sure there are a lot of good tools out there but if you think about your keyword research in a logical manner than chances are you’re going to get the same keywords as everyone else. Wordtracker, one of the industry’s [...]

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Did It Get Good Reviews?

January 27, 2009

Remember a time when if you wanted to read a review of a product you had to search through back issues of Consumer Reports?  They would even include a little index in each issue to help you find the month you needed, but if they hadn’t gotten around to toaster ovens in the last year [...]

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