Where’s Communication When We Need It???

September 30, 2008

So here we are, sorting through thousands of marketing messages a day, rattling on about the future of advertising as we know it, exploring the role of experiential marketing, uncovering the biggest influencers of search engine rankings and debating the application of social media in traditional marketing. Yet, all around us, the largest financial crisis [...]

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Accenture Readies Launch of Borderless Workplace Using Web 2.0

September 19, 2008

So we’ve all read about and had direct experiences with social media from an external internet standpoint, but what about inside our companies? Probably not too much going on there other than a simple intranet and emails. That is unless your company is an innovator like Accenture. According to an article in 1to1 Magazine, Accenture [...]

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Spec Sheets for Agencies

September 18, 2008

When it comes to development of any kind, a complete specifications worksheet or statement of work is one of the most important considerations. Surprisingly, creating that document or even a discussion of one is often glossed over when an application/feature has been developed before or does not appear to be ground breaking or difficult. This can lead [...]

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SEO Quick Tip: Cross Links

September 17, 2008

We’ve all heard that quality inbound links are one of the biggest influencer’s when it comes to search engine rankings, but don’t forget about quality cross links too. Treat your cross links the same way you would treat your inbound links and your website will get better rankings. The easiest way to make sure that [...]

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Director of First Impressions (Salaried Employee or Temp)?

August 13, 2008

Everyone agrees that you do NOT get a second chance to make a first impression. Companies spend a lot of time and money thinking about tradeshows, brochures, business cards, logos and other forms of collateral. The part that amazes me is how little thought (or understanding) is given towards their web site. A web site [...]

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Blue Ocean Strategy – Original Thought or Just a Reflection of “Myopia”?

July 22, 2008

A little while back, I finally got down to Blue Ocean Strategy in my ever-renewing stack of new books. Any book based not in opinion but in research gets my attention. In this case W. Chan Kim and Renée Mauborgne spent a decade formulating their ideas based on analysis of 150 strategic moves across a [...]

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SEO Quick Tip: Meta Description

July 22, 2008

Following up on my last SEO tip, SEO Quick Tip: Title Tags, today’s SEO quick tip deals with the meta description tag. The meta description tag is in the head section of every webpage and is a short description of the content on the page. Second to the title tag, the meta description tag is [...]

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Welcome to “The New Clutter”: Everyone Who’s Trying to “Cut Through The Clutter”

July 9, 2008

Seems like everyone’s feverishly yapping these days about the need to ”cut through the clutter” while spazzing out on their fourth Red Bull of the morning. But just what happens when everyone starts cutting through the clutter at the same time–and in the same way? Take a look around. Welcome to 2008, The Birth of “The New Clutter.” To [...]

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One Easy Way to Generate Traffic

July 8, 2008

Traffic for any website is usually a main goal, but a lot of people don’t know how to generate traffic. I hear it all the time in the office, “We need to get the word out.” Then weeks or months later, nothing has happened. We’ve all heard that creating unique and compelling content is the [...]

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Where is Your Sitemap?

July 3, 2008

Sitemap pages are a great way to let the search engines know what content is on your website. But what kind of sitemap are you using? You could use a regular page from your website, an HTML, PHP, ASP, or whatever type of page will work. These pages are great for users because they list [...]

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