Synaptic Navigation

July 2, 2008

Synaptic navigation is the art of presenting the web site user with a custom navigation experience.  Synaptic navigation allows users to follow their own thought process while navigating your site. For example, if a user is looking at a specific product or service and sees a link or call out to related information, there is [...]

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USA Today Speaks with Matt Cutts About Search Engine Optimization

June 26, 2008

Earlier this week, Jefferson Graham from USA Today sat down with Matt Cutts, head of Google’s Webspam team, to discuss search engine optimization. Matt gave some basic tips that can help any webmaster achieve better rankings on Google. Here are some of the highlights: Use the keywords and phrases that people would search for your [...]

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Email Checklist

June 17, 2008

Seth Godin, author of “Purple Cow: Transform Your Business by Being Remarkable” and “All Marketers Are Liars” has compiled an email checklist that is definitely worth a read. Seth goes through a 36 point checklist just to make sure every email is perfect. Here are a few of the ones that stood out to me: [...]

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SEO Quick Tip: Title Tag

June 10, 2008

It’s often been said that the title of your webpage is the most important tag on the page. The title tag is what shows up in the search results and basically either convinces a user to click on your link or keep reading to find another website. You can quickly search for all of your [...]

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Re-branding a Website? Don’t Forget Your Re-directs

June 3, 2008

Creating a new website is always an exciting time for any company. A lot can go into a new website and one aspect that people often over look is the redirection of their old web pages. Every web page on your site has a unique URL and it’s very easy to change the structure of [...]

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Welcome to The Cure for Common Marketing

May 19, 2008

Welcome to The Cure for Common Marketing, a blog dedicated to sharing insightful thinking, new ideas, technologies, what-if concepts, success stories, and book/article reviews about light speed changes in the B2B marketing universe. This is a place for those with a passion for B2B marketing and branding innovation to challenge the status quo and download [...]

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